Advertising on Ask Leo!
People come to Ask Leo! to solve problems. While there are many technically experienced readers, the majority are using Ask Leo! and the newsletter as a means to solve problems, learn about technology and understand what they can do with it. It's a highly targeted audience.
It's a perfect opportunity to present your solutions to readers looking for answers.
Advertising on the Ask Leo! Web Site
Advertising on the Ask Leo! web site is a unique opportunity to target exactly the consumer who'll be interested in exactly the product or service you're offering. How? By picking exactly those Ask Leo! articles that you know your potential customers will be reading.
Ask Leo! is currently getting over 1,300,000 visits and over 1,800,000 page views every month. These are people looking for answers... answers that your product or service might well be able to provide.
On each article page there are two ad spots available:
Each adblock is currently a maximum of 336 by 280 pixels. (See mechanical information below.)
Ads can be targeted to only a specific article, a specific category or can appear site-wide.
CPM ads are served "over time", so each campaign includes a date range - ads are distributed roughly equally over the period selected. Any "left over" impressions are distributed over an equivalent rate after the campaign's original end date.
10% discount for commitments of 500,000 impressions or more.
Ad space purchased by time, in one month increments, gets you exclusive ownership of that ad spot for that time period. All impressions to all visitors to that placement are yours.
Ads can be targeted only to specific articles.
10% discount for commitments of 3 months or more. Based on average traffic, these numbers correspond roughly to the CPM numbers above, but often represent a significant savings for popular articles. (Please also note placement is of course subject to availability.)
Order Now! Spots are available on a first-paid, first-reserved basis. Email leo <at> pugetsoundsoftware.com to book your spot, or ask your question.
Mechanical & Technical
Ads are accepted in three formats. In order of preference they are:
Naturally we cannot assume any responsibility for the performance of your ad - all we can do is deliver it to our site visitors.
Ads are delivered using the open-source ad management platform OpenX. This has implications:
Advertising in Leo's Answers Weekly Email Newsletter
The bottom line: Up to 7 lines of up to 70 characters to 50,000+ readers for less than a half cent per impression.
Ask Leo Readers: Leo's Answers weekly newsletter has over 50,000 subscribers world-wide and continues to grow steadily, showing no signs of slowing down any time soon.
All readers have requested and confirmed their subscriptions. Email subscription is fully confirmed "double opt-in". The newsletter is wanted, and gets read. The highly reputable Aweber email service provider aggressively removes bouncing addresses, and it's easy for subscribers to leave the list. The result is that Leo's Answers mailing list is very clean and very likely to be opened.
Format: Even though Leo's Answers is presented in HTML, advertising is presented as text only. Unlike flashing graphic ads that everyone's trained themselves to tune out, ads in Leo's Answers, while still distinctive, are designed to flow naturally with the newsletter content. The result? They're much more likely to actually be read.
A single ad runs in each issue, and is up to seven lines of 70 characters each; centered. Here's an example:
*** A Word from our Sponsor
New supercharged jv16 PowerTools 2006 can fix,
Paid Advertisement. Ask Leo about advertising here.
*** The Next Section of the newsletter
You can see it in place in this archived newsletter: Leo's Answers #30 - June 16, 2006.
Cost: Your ad in Leo's Answers is just $200 per week, payable in advance. That's approximately $4/1000 not for a mere banner, but for space to draw in and pre-qualify interested buyers. (Rates are subject to change without notice. All ads subject to review and approval; we reserve the right to reject any ad. We do NOT accept ads for "adult", gaming or tobacco-related content. External links will be run through a redirector, as in the example above. Once ads are booked, they are not refundable.)
Don't forget the web! Every issue of Leo's Answers is archived on-line, on the very popular Ask Leo! web site - and that includes your ad. For as long as the site and archives exist.
Book your Spot: Spots are available on a first-paid, first-reserved basis. Email leo<at>pugetsoundsoftware.com to book your spot, or ask your question.
Some Fine Print
All payment must be made in advance. Paypal preferred.
Once ads are booked, they are not refundable.
All rates and positions are subject to change without notice. In particular, article categorization is under review, and specific articles may be assigned new categories.
Placement is subject to availability. Availability may be impacted both by prior sale and current performance of the default adblock (typically AdSense). Prior sales are non-negotiable - once an advertiser has booked a spot it's booked. Unbooked spots, however, if deemed to be high performing with the current adblock may be made available at a premium rate higher than those quoted above.
While we can provide impression counts and tracking, we do not provide click tracking.
Ask Leo!, Puget Sound Software LLC and Leo A. Notenboom all reserve the right to reject ads for any reason, though typically it's expected that this will apply to ads which are objectionable in some way. Gambling, pornography and other "adult themed" ads will not be accepted.
Ask Leo!, Puget Sound Software LLC and Leo A. Notenboom all reserve the right to modify ads for any reason. Typically it's expected that this will happen as necessary to meet mechanical needs. Advertisers will be notified, typically before the ad begins its run.
Ask Leo! no longer participates in traditional link exchanges for purposes of SEO (Search Engine Optimization).
If you believe that Ask Leo! has something of value to your audience, then by all means link to it. Conversely if you think you have something of actual value relating to a topic seen on Ask Leo!, then let me know and perhaps I'll link to it.
Naturally because of the volume of requests, I simply can't respond to all of them. But if linking to me is conditioned on a response from me or in getting a link in return that's probably not the type of link I'm looking for anyway.
Remember, you are naturally more than welcome to purchase advertising on my site or newsletter, as outlined above:
Those ads will most definitely get your product seen by thousands of visitors for whom you could be the answer they've been looking for.