Advertising on Ask Leo!

People come to Ask Leo! to solve problems. While there are many technically experienced readers, the vast majority are average consumers that come to Ask Leo! to solve problems, learn about technology and understand what they can do with it.

It's a highly targeted audience.

It's a perfect opportunity to present your solutions to readers looking for answers.

Ask Leo! offers several opportunities to do just that:

Advertise on the Ask Leo! family of websites:

• Sponsor an article and get 100% of the above-the-fold ad impressions.

• Distribute impressions of your ad across one or more article categories, or even site-wide.

• Roll your own to display your advertisement according to those and several other criteria.

Ask Leo! Email Advertising:

• Twice-weekly newsletter

• Weekly "best of" series

Other common requests:

• Link Exchanges

• Text Links

• Affiliate Relationships

Website Advertising Opportunities

Advertising on the Ask Leo! web site is a unique opportunity to target exactly the consumer who'll be interested in exactly the product or service you're offering. How? By picking exactly those Ask Leo! articles that you know your potential customers will be reading.

Ask Leo! is currently getting approximately 1,500,000 visits and 2,000,000 page views every month. These are people looking for answers... answers that your product or service might well be able to provide.

Sponsorship

• gives you 100% of the ad impressions in the top, above the fold rectangle on a given article page

• the most effective way to get your message seen to a highly targeted audience

• When people come with a problem, your product could be their answer.

Distribute Impressions

Purchasing impressions (CPM):

• is an effective way to target multiple articles

• allows you to target entire categories of articles

• can target the entire site

• displays your ad in rotation with other advertisements

Custom Purchases

Your ad campaign can be further customized to display based on:

• Article category

• Dates

• Visitor location

• Visitor Browser

• Visitor Operating System

• Alternate ad locations including the second ad block (when available) and a mid-page leaderboard.

• Additional sites include the Ask Leo! Glossary and the Ask Leo! Mailbag.

Purchase Advertising on Ask Leo!

Spots are available on a first-paid, first-reserved basis. Contact sales <at> ask-leo.com for a custom price quote or to ask additional questions.

Quantity and long term discounts available .

Naturally, we cannot assume any responsibility for the performance of your ad - all we can do is deliver it to our site visitors.

Please be sure to read the fine print below as well.

Ask Leo! Email Advertising

Ask Leo! establishes long term relationships with readers with ongoing email content delivery. Readers come to Ask Leo! to solve a problem, and like what they see. As a result they sign up for one or more email-based subscriptions.

Twice-weekly newsletter

Currently sporting over 90,000 subscribers and steadily growing the Ask Leo! Newsletter has been publishing since 2005. Readers get news in the form of newly posted or updated articles on the web site, but also specific recommendations, featured user content and more.

All readers have requested and confirmed their subscriptions. Email subscription is fully confirmed "double opt-in". The newsletter is wanted, and gets read. The highly reputable Aweber email service provider aggressively removes bouncing addresses, and it's easy for subscribers to leave the list. The result is that Leo's Answers mailing list is very clean and very likely to be opened.

Each newsletter has a single advertisement.

Format: Even though Leo's Answers is presented in HTML, advertising is presented as text only. Unlike flashing graphic ads that everyone's trained themselves to tune out, ads in Leo's Answers, while still distinctive, are designed to flow naturally with the newsletter content. The result? They're much more likely to actually be read.

A single ad runs in each issue, and is up to seven lines of 70 characters each; centered.

Check any newsletter in the archive for examples.

Archive?

Yes! Every issue of the newsletter is archived on-line - and that includes your ad. For as long as the site and archives exist.

Book your Spot: Spots are available on a first-paid, first-reserved basis. Contact sales <at> ask-leo.com for a custom price quote or to ask additional questions.

Long term discounts available .

Naturally, we cannot assume any responsibility for the performance of your ad - all we can do is deliver it to our site visitors.

Please be sure to read the fine print below as well.

The Best Of Ask Leo!

Launched in January 2012, the Best of Ask Leo! is an auto-responder sequence that publishes weekly.

In response to reader requests, each week "The Best of" includes a full article hand selected from the Ask Leo! archives.

Like the newsletter, each issue has one advertising opportunity.

After each article's introduction 4-500 characters of HTML can be inserted to display your advertisement.

Book your Spot: Spots are available on a first-paid, first-reserved basis. Contact sales <at> ask-leo.com for a custom price quote or to ask additional questions.

Introductory pricing and long term discounts available .

Please be sure to read the fine print below as well.

Some Fine Print

All payment must be made in advance, after you've confirmed availability.

Once ads are booked, they are not refundable.

All rates and positions are subject to change without notice.

Placement is subject to availability. Availability may be impacted both by prior sale and current performance of default advertising.

While we can provide impression counts and tracking, we do not provide click tracking.

Ask Leo!, Puget Sound Software LLC and Leo A. Notenboom all reserve the right to reject ads for any reason. Most commonly this applies to ads which are objectionable in some way. Gambling, pornography and other "adult themed" ads will not be accepted.

Due to the nature of products advertised in the tech space, we also reserve the right to reject ads known or suspected to be misleading, exploitive or with poor reputations. While it's not an option I use often or lightly, the bottom line is that I absolutely reserve the right to try to protect my readers if I feel it's necessary.

Ask Leo!, Puget Sound Software LLC and Leo A. Notenboom all reserve the right to modify ads for any reason. Typically it's expected that this will happen as necessary to meet mechanical needs. Advertisers will be notified, typically before the ad begins its run.

Other common requests

Link Exchanges

Ask Leo! does not participate link exchanges for purposes of SEO.

If you believe that Ask Leo! has something of value to your audience, then by all means link to Ask Leo!. Conversely, if you think you have something of actual value relating to a topic seen on Ask Leo!, then let me know and perhaps I'll link to it.

Naturally, because of the volume of requests, I simply can't respond to all of them. But if linking to me is conditioned on a response from me or in getting a link in return that's probably not the type of link I'm looking for anyway.

Text Links

Ask Leo! does not sell text links for the purposes of SEO (Search Engine Optimization).

Affiliate Relationships

Ask Leo! only initiates affiliate relationships.

As outlined in our affiliate disclosure affiliate links are used only after independently evaluating a product and determining that it's something we feel meets a reader need and is something we want to present to our readers.

The net effect of this policy is that we'll politely decline all vendor requests to establish an affiliate relationship.

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Remember, you are naturally more than welcome to purchase advertising on my site or newsletter, as outlined above:

• Advertise on the web site.

• Advertise in the newsletter.

Those ads will most definitely get your product seen by thousands of visitors for whom you could be the answer they've been looking for.