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Blocking ad animations is tricky because there are so many formats an advertiser can use to display the animation. You may need to vote with your feet.
I currently use Google Chrome browser because it has an extension to block ads. Now, I know that the Internet is ad paid for and I don't mind seeing ads on pages. What I hate are animations on the pages. Ads and banners everywhere moving. Google Chrome browser has an extension to stop Flash, but it doesn't stop a lot of animations. Is there a way to block all animations on the screen and still see the ads that pay for the internet?
In this excerpt from Answercast #75, I look at the problem of websites with so many animated advertisements that it's annoying.
Unfortunately, no. The problem is that there are so many different ways of doing animation for a web ad.
Flash is perhaps the most common, and certainly by blocking Flash, you'll have blocked a lot of them. But there are so many other ways that the animation can be done. There's simply no way to block all of them and no way to block the simpler or more common ones.
For example, there are ads that are nothing more than images. They are much like a picture you might take - except that some image file format (most notably the .gif format) allows for a limited amount of animation.
Many advertisers use this specific format because to the browser, it's nothing more than a picture. To the browser, it's nothing more than as if you had put another image (a jpeg or some other image) in that web page. Unfortunately, that particular image has some animation to it.
As you know, Ask Leo! is ad supported and I do suspect that ad blocking software is becoming an increasing problem for folks like me who are trying to run a website for free. So my recommendation in situations like this is rather than blocking ads, talk to the website. Let them know that their ads are annoying you (many of them will be responsive) and vote with your feet. If a website's ads are so annoying that you can't stand it, then:
Let them know; and
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