Comments for Are email newsletters dead?

Comment from Chris Knight on 2005-11-12

2005-11-12T12:23:35Z

Leo, great podcast today!

A year and a half ago I wrote an article on the "22 Reasons Why Email is Not Dead" and as I re-read the datapoints that I wrote in that article... even though XML/RSS has increased in value to society, it is not the replacement for email and will never be.

The big issue is that this should never have been a debate about "Is RSS the replacement for EMAIL?" but rather how can the average person ADD RSS to their business in ADDITION to email.

Those who only do RSS are missing the boat. Proof is that the guy who cried EMAIL IS DEAD, sends hundreds of thousands of permission-based emails weekly. HA! Email is not dead and the RSS guy proved it. :-)

Chris of http://Ezine-Tips.com/

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Comment from John on 2005-11-11

2005-11-11T17:16:55Z

Heck - I actually pay for Brian Livingston's Windows Sectets newsletter - why? because the info is 90% relevant to me. For $10/year it's a great deal as far as I'm concerned. Love the podcast - keep up the great work and I'm looking forward to the newsletter.

John

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Comment from Peggy on 2005-11-10

2005-11-11T04:31:15Z

Leo,
Although I'm a pretty knowledgeable user, I read your RSS feed and do learn new things. Thanks!

I'm a coach and consultant who specializes in helping independent professionals get and build their businesses online. Some of the things I do is setup autoresponders and ezines for my clients, as well as build and maintain their sites.

Lately, I've been talking them into changing from ezines to blogs. I install a WordPress blog for them with an email notification plugin that works great! They - and their subscribers - are still 100% clueless about RSS, so that's not an option. And they still want to "push" their content to their subscribers.

The blog with notification option works well for them because they mostly have been doing HTML ezines which require them to either pay monthly for an easy way to generate their content for each issue, or use an HTML editor of some sort to create their content and then use a broadcast/autoresponder system - that they also must pay for monthly - to send the issue.

Or they have to pay me to generate and send their issue while still paying for the broadcast/AR system monthly!

With the blog, they pay me to install and configure it, as well as teach them how to use it, but then they are cost-free and it's easy for them to use the admin screen to generate posts.

An additional benefit over ezines is that they can create some disussion via comments. And the RSS links are already available for when the average web user starts to use that technology.

Now, I know you're doing a blog AND an ezine. But how much easier is it to create blog entries and have them automatically go out to your subscribers than to create 2 different streams?

Peggy

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A comment on: Are email newsletters dead?

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