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Pop-up ads show on webpages using a variety of technologies and may obscure the link that turns it off. There are a few immediate things to look for.
When I try reading a movie review on Yahoo, an ad for Entertainment Weekly pops up completely covering the review. There's no way to "x" out of the ad. I have to close the page and then re-open it. Isn't there supposed to be a place on the ad that you can cancel it out? I have Windows 7, IE 8. Thanks for any info you can give me.
In this excerpt from Answercast #38, I look at an aggressive pop-up ad that doesn't seem to have a place to turn it off.
There's supposed to be – but there doesn't have to be.
Typically, ads like those (which are often called interstitial ads – ads that appear between the time you click on something and the time that the something that you asked for is presented) have a timer and will display only for a certain amount of time. Most of them do have a way of dismissing the ad early.
Many of the advertisers have taken to making those options less obvious. It may very well be there. It just may be hidden or it may be in a non-obvious place.
The places to look are:
The traditional upper right-hand corner of the advertisement.
You could look for an "X".
You could look for a "Skip ad" text (that's something else that I see from time-to-time).
You may see something that is a very light "x"; in other words, you might be expecting a big black "x" or the small black "x" that you normally see in the upper right of windows.
In many cases, the actual "x" to close the ad will be very faint; very not obvious.
Clearly, the advertiser is hoping that you won't see it and you won't get the idea to close the ad.
Another place I've seen dismissal buttons or dismissal text is at the bottom of the ad.
In some cases, I could see this actually appearing off the bottom of the ad below your screen.
So you might want to consider scrolling up a little bit while the ad is displayed and seeing if there is not a "Skip this ad" or "Click this to view your article" (or whatever) link at the bottom.
Ultimately, advertising technologies have progressed to the point where many pop-up blockers cannot block all possible ads.
Certainly, make sure that your pop-up blocker is turned on in your browser. Most are. It's usually on by default. But in those cases where the browser cannot actually block the pop-up, you might be stuck.
It would be worth understanding if the ad goes away by itself after awhile.
Like I said, most of them do. But then again, most of them have a way to
dismiss them immediately.
Next from Answercast 38 –Is the registry the root cause of Windows malware issues?
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