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Clicking the Facebook Like button can give you access to business specials. In return, that business can be seen by your friends and allows them to communicate with you.
I subscribe to many online shopping sites. More and more, I'm asked to "Like" that site before I can take advantage of an offer. What does that mean? I've no wish to be involved with Facebook or Twitter or anything of that nature, yet it seems like everything is heading in that direction.
In this excerpt from Answercast #48, I walk through some of the things that happen when you have a Facebook page and click the Like button for businesses online.
Well, first of all liking"only works if, in fact, you have a Facebook account.
If you don't have a Facebook account, then liking is simply not an option for you;
You basically won't get the advantage of whatever it is the merchant is hiding behind the request to have you like their page.
Now, it's not uncommon... What a lot of merchants and other people will do is actually make an offer that simply says,"If you like this page, I will give you this," be it a coupon or a discount or a freebie of some sort.
Why do they do that?
Well, basically, pages on Facebook are measured according to their popularity. In other words:
The more people that like them;
The more exposure that business gets on Facebook.
As you know, lots and lots and lots of people are on Facebook. So it's a big, big opportunity for businesses and other folks to get exposure to a very large audience.
So, if you have a Facebook account, what does it really mean when you like some page? Well, it means a couple of things:
It means that the page's postings may appear on your wall when you use Facebook.
So, for example, I have an Ask Leo! fan page. If you go to ask-leo.com/askleofan that will take you to the fan page on Facebook for Ask Leo!.
If you hit the Like button, what will happen is that when I post something on my Ask Leo page there's a chance (it's not guaranteed), there's a chance that it will show up in your own newsfeed.
In other words, it will show on:
The page that shows up when you login to Facebook;
Where you see all the different pieces of activity that your friends and other entities have done.
I say there's a chance because Facebook tries to be smart and only show you those things that you will likely be interested in. It gauges your interest based on which ones you've actually clicked on, which pages you've actually visited on Facebook and so forth.
So, if you continue to ignore all of the Ask Leo! postings that show up on your wall, eventually they'll probably not be shown anymore, even though you are an Ask Leo! fan. If on the other hand, you click Like on those posts or share them with other people, or whatever, then Facebook is more likely to show them.
So that's all that a Like really does to begin with:
It enables that page to show individual items on your Wall (the page that you're looking at whenever you login to Facebook);
It also means that those pages may be able to send you messages.
That's a Facebook message. It's not necessarily going to show up in email (unless you have Facebook notifications going to your email), but it will show up in your Facebook message center and allows page owners to communicate with the people that have liked their page.
And finally, when you Like a page:
Typically, it shows up in cases where somebody else who might be your friend also likes the same thing. If person A and person B both like Ask Leo! and they happen to be friends, then they will see things like:
Person A will see that person B also likes Ask Leo!
And person B may see that person A also likes Ask Leo!
There are other scenarios where that happens, but that's about the extent of the exposure.
So, that's really all it is. You do need a Facebook account to do it. Whether or not it is worth it is really up to you.
It's a function of exactly how much you trust or don't trust Facebook;
Or how much information you're ready to share with others.
I have a Facebook account. I actually do a fair amount with my Facebook account. I don't have any real concerns. But then, I'm also very careful about what I do and don't share online.
That's true for anything - be it Facebook or any other online service.
So that's really all it boils down to:
"Like" is a way to express an interest in a particular company's Facebook page;
And allows them to give you some more information on your Facebook
Next from Answercast 48 - Can I run Windows XP on my new computer with Windows 7?
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