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Words matter, and the word "blast" when used to describe an email mailing implies something significantly less than respect for your recipients.
I mentioned to someone that as part of my business I was going to send out an email blast. It's a term I'd heard before, but my friend got quite upset at my use of it. Why?
I'm with your friend; vehemently so in fact.
"Email blast" is terminology - and a way of thinking - that should be avoided.
Well, here's a clue: spammers "blast" email.
When you "blast" email to any group of people it implies a shotgun approach of sending lots of email messages without concern for the recipients.
Most importantly, it implies a lack of respect of the recipients time and inbox.
Now, you may object saying that of course you respect them. They're confirmed double-opt-in and all the other good stuff that says they wanted to get email from you.
Fine. Then use more respectful terminology.
In this all-too-spam-filled-world one thing that can increase your reputation and increase the relationship you have with whomever you might send emails to is to always be respectful of your intended recipients.
Don't "blast" them; that's a cheap relationship.
Send to them. Talk to them. Communicate with them. Engage them. Have conversations with them.
Even if you never use the word blast anywhere but in your head, stop using it. Use words that will reinforce the fact that these people gave you something very valuable - permission to send them email on a regular basis.
Value them for it. Respect them for it.
Don't "blast" them because of it.
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