Helping people with computers... one answer at a time.
The "Report Spam" and "Junk" link serve an important function in the war against spam. However, used improperly they can do much more harm than good.
As I was dealing with my email the other day, a friend was with me. He nearly when ballistic when I used the "Report Spam" button to get rid of some email in my in box. He said I was using it wrong. There's a right and wrong way? Why shouldn't I just use it?
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Oh, my, yes - there is most definitely a wrong way to use it. In fact it's so wrong, that you could be contributing to other people not being able to get their email.
Their legitimate, non-spam, email.
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The concept behind buttons like "Junk", in Hotmail, or "Spam", in Yahoo Mail, "Report Spam" in Google's GMail, and similar buttons in different mailers is simple: let users decide what is, and is not spam, and use that information to build a better spam filter. Spam is notoriously difficult to identify, but the theory goes that "you know it when you see it". As more and more people tell the mail services "this is spam", these services can then use various characteristics of that mail to make their spam filters better.
The flaw in this scenario is, unfortunately, the users. As it turns out they often do not know spam when they see it, and report legitimate mail as spam. If enough people do that, then eventually legitimate mail starts getting blocked by spam filters. You, and others, cannot get the mail you asked for, because you, or others, reported it as spam.
Let's use an example. Let's say I'm a newsletter publisher (which, coincidentally, I am). In order to get my news letter you have to a) provide your email address, and then b) reply to an email sent to that address to confirm that you really, truly meant to sign up, and you want my newsletter. That's referred to as "double-opt-in", and is the industry standard way of making sure you really mean it when you sign up for an email newsletter.
So far so good.
Now, you receive my newsletter. Maybe you don't like it. Maybe it's not what you expected. Either way, you explicitly asked to receive it, and confirmed that you wanted it. By definition, it is not spam - spam is email you didn't ask for.
If you want to stop receiving this email, then the thing to do, of course, is hit the unsubscribe link. Since you asked for this email, and confirmed that you wanted it, the right thing to do is to follow the directions to unsubscribe from it.
If you use the "Report as Spam" button, you are harming both the publisher of that newsletter, and the other subscribers to that newsletter. How? Because you've told the mailer that it's spam, when it is not. The mailer may eventually start blocking that newsletter, not only from you, but from other recipients using the same service.
Think that's far-fetched? Think again. I know of several newsletters that are having delivery issues with some of the larger mail systems because a few people hit "Report as Spam" instead of unsubscribing as they should have. I know of at least one who's stopped supporting recipients of one mail service, and I know of another that's stopped accepting subscribers from Hotmail and Yahoo completely because of these types of deliverability issues.
"Report as Spam" is not a substitute for "Unsubscribe". If you asked for the mail, then use the proper steps to unsubscribe. If you know you did not, if you know that what you're looking at is truly spam - unsolicited email - then by all means, report it as spam.
But on behalf of all the legitimate newsletter publishers out there, and their subscribers, please know the difference, and act accordingly.
Article C2497 - December 20, 2005
Leo A. Notenboom has been playing with computers since he
was required to take a programming class in 1976. An 18 year career as a programmer at Microsoft soon followed.
After "retiring" in 2001, Leo started Ask Leo! in 2003 as a place for answers
to common computer and technical questions. More about Leo.
Is there any problem with using a "Not Spam" button, if provided, for stuff that gets to the Spam folder which in fact you believe is not spam?
01-Feb-2011
Posted by: Nick at February 1, 2011 10:14 AM
Whenever a previously subscribed E-Mailing becomes bothersome or otherwise unwanted, I try unsubscribing first. Always. But should that "unsub" goes dishonored for more than a few days, I will treat it as Spam, whether it was originally Spam or not.
I don't care f*****g s***t what motives they might have, or what excuses they offer -- E-Publishers must honor all unsubs immediately, and there can be absolutely no excuse for not doing so. Those who fail to do so in my opinion deserve whatever they get, and will receive no sympathy whatever from me!
If you are an E-Publisher yourself, take warning from this: What better incentive could you have, to modify your subscription management system to accomodate instant unsubs, than to prevent the time-consuming, money-sapping, and reputation-destroying stigma, of being labelled as Spam???
Posted by: Glenn P. at February 1, 2011 2:31 PMWhile the users can take a bit of the blame they are usually not knowledgeable in the intricacies of email systems. Perhaps some of the mail client designers should look at the way they build the interface.
Many have a Report Spam button right on top of the inbox. Prompting users to use it before they have even read the email to find an unsubscribe link. Of course it is more convenient to the user but adds to the other problem considerably.
Hopefully though they will not use this as an excuse to implement an annoying "Are you sure?" pop up
Posted by: David at December 13, 2011 8:49 AMMany I recieve are adressed to;
Posted by: L.G.Roy at December 13, 2011 4:26 PMundisclosed-recipiant..is it possible to put an end to that one?
Thank you Leo for the wonderful advice over the years.
@L.G. Roy
Posted by: Mark J at December 14, 2011 2:28 AMIn the case of real spam, it is advisable to mark the mail as spam. Undisclosed recipients is sometimes, but not always an indication of spam. If a newsletter comes addressed to undisclosed recipients and you never requested it, I would feel safe in marking it as spam.