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As in all supply and demand issues, small publishers have to make choices of where to publish books. I hear you, but I need to focus my energies.
Are the ebooks you've made available to Amazon's Kindle also available to the Barnes and Noble Nook eReader? If not, when can Nook geeks expect equal opportunity? Not trying to be sassy or arrogant, merely trying to ensure that Nook users have the same opportunities as the Kindle users seem to get routinely?
In this excerpt from Answercast #13, I look at the demand for Kindle books compared to Barnes and Noble's Nook. I need to know if there is a demand.
From my own personal perspective, I would love to do a Nook version of most of my books.
The problem is that it is extra work and the demand has to justify it. In other words, I've got to be able to actually sell enough of my books on Nook in order to justify the expense of converting the book to a Nook format: going through the process of uploading it and making it available.
I'm absolutely open to it, but it depends on untapped demand. It depends on people letting me know that, yes, they are Nook readers and, if I make a book available on the Nook, they will actually turn around and buy it.
What you're experiencing here is simply market forces at work. When we take a look at more than just Ask Leo!, there's a cost involved for every different format that a publisher provides a book in. There's a cost in setting up; there's cost in formatting; the cost can be small, it can be large, but there's definitely an additional cost. There is also maintenance, and so forth, for handling the various different platforms.
If a platform doesn't have the sufficient number of users, a sufficient number of readers, [or] a sufficient number of people who are willing to actually purchase books, then what you end up seeing is that small publishers (such as myself) have to make the really hard decisions.
Small publishers say, "OK, fine. If I'm gong to do this, I need to focus my efforts." I need to focus on platforms that have the greatest opportunity for giving me a positive return on what is an investment in time and energy.
Amazon Kindle dominates right now when it comes to ebooks. When it comes to a commercial ebook sales, the Amazon Kindle platform (and it is a platform, it's not just a reader), absolutely dominates when it comes to selling electronic books.
They dominate for two reasons:
I know that the Nook has something similar for some platforms. I don't think it's quite as ubiquitous as the Kindle platform.
What I have heard is that for those people that are willing to root your Nook (in other words, you are actually willing to do some things to the operating system to make it accept things that Barnes and Noble was originally not intending it to do), you can also download and run the Kindle reader on your Nook.
I'm not advocating that; I'm not suggesting it, I'm just pointing it out as a possibility for those people who are into that kind of thing.
So, I hope to do a Nook version. I hope to do a Google books version. I hope to do a version in the Apple bookstore. But each one of those, like I said, (and this is for true for almost any small independent publisher) involves extra work. I need to have some kind of an idea that there's a return on that time and investment in order to make the investment in the first place.
So, I hear you. I actually would love to do it; it's an excuse for me to go out and buy a Nook and expense it, but for the moment, I have to focus my energies on the biggest target; the platform with the biggest market share.
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